Startup & cryptocurrency investor
NFT Collector | Curator at MONA (MuseumOfNFTArt)
Co—founder of AmplifyGlobal & Couch Heros
In conversation with dimitria.eth
11.04.2023
“Twitter is the best location where the worlds collide and emerge,” said Refik Anadol on Johann König’s podcast — and probably one of the most vibrant users with a great understanding and balance between crypto and NFTs is Giannis Sourdis (@Greekdx). We got to speak with Giannis about his entry point and thoughts on crypto, the freedom this technology offers, his experience collecting NFTs over the past years, but also his future plans setting roots as a builder in the space.
Dimitria: What made you interested in crypto and NFTs? How did you discover it?
Giannis: I first heard about Bitcoin in 2011 when a few of my friends from school were betting on sports with Bitcoin. Initially, I thought it was a scam and to be honest, I didn't pay much attention for the next few years. In 2016, after I completed my Masters degree, I returned to Greece in order to join the navy a few months later and serve my mandatory military service. I had a lot of free time and started researching Bitcoin to understand it better and potentially start mining. In 2017, I heard about Ethereum, which I was told was the next Bitcoin, at that time it went from $30 to $90 just in a few months. So I started investing in Ethereum and Bitcoin prior to the summer of 2017.
“Bitcoin stands for something, it's not just a way to potentially make money or get rich. I was very lucky to have entered the market when the big 2017 bull—run started. I came for the money but stayed for the technology, its ideology, and what Bitcoin and crypto stand for, its financial independence and freedom.”
Since I completed my university and master's degree, I've been committed to crypto and NFTs 24/7, 365. Now on the gaming side: it just clicked in my mind that NFTs, blockchain, and gaming go hand in hand. It is the future of gaming. The first NFTs I collected were Gods Unchained (which was a card game on Ethereum) and ENS domains.
I actively care about art and always enjoyed it. I have not been educated on art, but I always enjoyed going to museums and galleries. In the summer of 2020, I invested in a coin called RARI, which performed really well, which led to me deciding that I wanted to reinvest in the platform and started collecting NFTs on Rarible, mostly memes and art.
“I set a budget for myself every week, which I went over every day, it became an addiction really fast. It slowly propelled me into educating myself about the NFT space, its history, the OGs, and the historical importance of some NFTs.”
This led me to the need to create a crypto native way to display my NFT collection through a gallery, the creation of the Museum of NFT Art (MONA) on Cryptovoxels and later creating a gallery space in Decentraland, called Narcissus Gallery, which was a collaboration together with Akira; another collector and an OG of the space.
D: You grew up in Greece, a place rich in culture, surrounded and confronted by art daily. Did art play a conscious role throughout your upbringing — did you notice it or did it come organically?
G: I always appreciated art to an extent. I really liked visiting museums and galleries, but I didn't do it often. Whenever I visited another country, I would try to visit an important museum or a big gallery. I never owned art until probably in 2019 when I bought my first piece of art, by Trevor Jones prior to collecting NFT art and some editions from Pascal Boyart. I found these artists through crypto and that’s how I started collecting art and digging into the history of art, specifically the history of digital and computer art.
Image: Trevor Jones, The Architect “Satoshi Nakamoto”, 2018. Edition: 9/65. Courtesy of Greekdx
D: Let’s talk about your love for generative art. You started collecting physical works by some of the most important pioneers of this era, including Harold Cohen, Vera Molnar, and Herbert W. Franke among others. How does it feel to own works by these pioneers in a physical vs digital space and do you “live” with these works?
G: Right now I completely run out of space, but next year I am planning to move homes and one of the most important things I’m looking forward to is how I'm going to lay out all my physical pieces. Digital art functions perfectly in a digital environment, its native environment. I would like to see the evolution of the metaverse and how galleries and museums will set up in the metaverse beyond our expectation with the evolution of virtual reality.
Vera Molnar, fragment de Grecques à partir de petites carres, 2002
Herbert W. Franke, Bandformen series (1953-1955)
There is this beauty in physical art, it doesn't 100% encapsulate a piece because a piece can be animated or an interactive, dynamic work, which cannot be translated on paper (physically). That's why I find a lot of beauty in NFTs and digital art in general. You are not constrained by a lot of the things you are IRL. There's a lot of creativity that goes into it. But there's always a specific beauty in physical and tangible art, even if it's digital that is translated to physical. It feels that some cases and some collections are made to be physical, even if they're digital in nature; I don't know if that makes sense, but some pieces actually do translate better on paper than on the screen.
D: That's such an interesting remark because a lot of people are obsessed with frames and screen displays. So for you, that would not be an option, right?
G: I don't own one, but sometimes I display works that I have collected on my TV. I would like to have maybe a smaller frame to display some of my digital art, but there's also the issue that people think digital pieces have to fit in specific frames, it's not a one frame fits all concept. That's a big issue that I've seen in physical events when they use one frame for all the pieces exhibited, this doesn't make sense. Every piece should have a specific frame that is custom to that piece.
D: I find your relationship with anonymity and identity interesting. You have your name as your Twitter handle, but you are not showing your face. What led you to this decision?
G: I started my Twitter account with my name and it just blew up too fast in order to change it. I regret it to be honest. I still try to preserve the anonymity of my face because this is a more general issue. I prefer to have my face and voice on the internet as little as possible. You know, whatever goes on the internet stays on it forever and I try to be careful with that. It's a safety precaution, Greece can be a bit weird. I don't like doxing my location or my face, just to be extra safe.
Image: Operator, Missed stillness (Privacy Portraits), 2022. Find out more here.
D: What does the crypto/NFT scene look like in Athens and Greece in general?
G: The reality is that there is a very small crypto space in Greece. It is mainly populated by maximalists of certain coins, like Bitcoin and some other alt coins. There is no fruitful conversation nor interesting events going on, which is pretty sad. I tried to organise an event last year in Athens and I was met by a lot of issues.
The majority of the people are opportunistic and joined during the hype cycle because their friend told them to invest in crypto in order to make 100 x within a few days. I know a few people from my inner circle that already had a connection with art or crypto before, but the interesting people working in crypto left Greece to start their venture or career abroad.
“Greece has some NFT artists and a few collectors, but unfortunately, there's zero education on NFTs and crypto. It's something I'm trying to change through an initiative that we are trying to create with a few other crypto natives.“
D: Where do you discover art and how do you make a decision whether you should mint or buy a work on secondary? What is the aha moment when you know you want something in your collection?
G: There are four main ways where I discover art. First of all is Twitter, through retweets, likes, or interactions from people I follow.
“I pay attention to what artists collect, many of them are the best curators out there. Artists understand some stuff way better than collectors. It's good to see when an artist invests in another artist, because it doesn't happen frequently.”
So for example about 2 years ago, I found out from Refik Anadol that he had collected Matt DesLauriers’s first NFT, which was part of his Ink Plots collection on OpenSea. I was able to collect the second NFT in that collection. So in hindsight, that was a very good move. Also, Instagram is a source to discover art and lastly, word of mouth — through other collectors you know, and some discord or telegram channels.
Image: Matt DesLauriers, Ink Plots 02 – Kinetic
There is a short list of things that I look for when I collect. I have a preference for generative art, so I will actively look for generative artists that are more financially approachable than others. I will look into the art side and their history, their previous artworks and if it speaks to me emotionally one way or another, the uniqueness of the artist’s style and how innovative they are. Also by whom else they're collected, but that is not of a big importance. It just gives me a good idea of who's looking at their work. The price point is also important, the symmetry between what they price their 1 of 1 and editions (limited and open).
D: Do you have a preference between a 1 of 1 of X edition, an edition (limited and open), or a unique piece?
G: I think a 1 of 1 — like a specific one or one output that the artist chose to mint; either that's generative art or any type of art, for me is more valuable. It means that the artist chose this output and this piece to be a 1 of 1 for his or her own reason(s). That is more valuable than minting for example an ArtBlocks that is an edition of 1’000, but still is a unique output. I mean, it's still a 1 of 1 in my mind, but the uniqueness of a 1/1 is a bit more valuable to me. Same with other stuff like layers on Async Art, I consider them 1 of 1s. They're not 1 of 1 art pieces per se (as they belong to a 1/1 “master” piece), but they are unique assets, which are also really valuable. It’s also by the way a sleeper platform that not many people are paying attention to — its innovation and proper use of NFT technology, interactive art, is something new and interesting. I hope in the future people will give it a more credit and the attention it deserves.
D: Can you tell us about Amplify Global and its goals? Can you disclose any of the projects?
G: Amplify Global is a company that we founded officially one year ago, between four good friends and crypto natives; three Greeks and an Italian with similar mindset and goals. Our goal is funding interesting projects in the NFT and crypto space. We also provide some consulting services too. We faced some issues with regulations, as the landscape is not 100% straightforward in the EU and specifically in Cyprus. But thankfully, we're set up and we're operating. We are in the process of actually investing in our first few projects. I can't disclose much yet, but there will probably be something coming out soon.
The main project that I'm working on is Couch Heroes, which is a gaming project built on unreal engine that elevates NFT technology. I'm actually pretty excited about it because it is something that also involves art to an extent. We are already involving a lot of artists from the web3 space this year, in terms of our NFT drop and the actual play test of what we're building.
Image: Couch Heroes
Couch Heroes will be a social, massive multiplayer online game. It has a lot of gaming aspects, but I wouldn't call it a traditional video game, as it is focused on social, identity, and customization aspects. There's more to it but we're still in stealth mode so expect more to be unveiled in the next few months.
D: Let's talk about Bright Moments coming to Tokyo. Are you going? And what are you mostly excited about?
G: It's been a dream for me to go to Tokyo. I love the people, culture, food, language, anime, and manga — it's definitely a dream for me. I am doing everything I can to be there. Hopefully I book my tickets this week. It's always a huge joy to meet in real life with the NFT community, builders, artists, and collectors.
“It’s nice talking digitally, but it does not compare with meeting IRL, to put a real face to the PFP.”
It's really nice to be able to talk with people that you share so much in common with and have the same amount of passion for NFTs/art.
Especially meeting the artists who are very down to earth and are open to talk about their craft, their past, how they see things, what they want to do in the future and how they evolve.
I am super excited for Tokyo and it is always an honour to meet with one of my favourite artists and hang out with him - Zancan and also a very big pleasure to meet Quibibi for the first time, as I didn't meet him in London when he was there for the first exhibition. These two artists are a big reason why I'm going to Japan but obviously not the only reason of course - Can’t wait to meet and mint a piece by Lars Wander and see Spongenuity again, whom I already know.
D: You have a vast NFT collection including blue-chip works by XCOPY, Fidenza by Tyler Hobbs, and your love for Zancan - however which mint or secondary buy has been the most memorable and why?
G: I think some of my most memorable buys are my Bored Apes Yacht Club (BAYC) mints, which just started off as someone sending the link to a group of collectors and saying: “look at those monkeys, they look fun, let's mint a few of them” and that's what happened. There was no financial gain in mind, just minting monkeys because they looked nice. That started a lot for me.
Images: Bored Ape Yacht Club (BAYC) #688,#701,#729
Some other memorable moments would probably be minting Chromie Squiggles in the beginning of 2021, I think that's what propelled me and started this whole generative art journey that I've been having all these years. From minting all the first ArtBlocks drops, like Ringers to buying a Fidenza from the secondary the day they came out for 0.2 ETH because I wanted to have a full ArtBlocks curated collection. I liked how they looked and it was a very lucky moment.
GIFs: Chromie Squiggle by Snowfro. Bold #5933, Slinky #2537, Fuzzy #2538, Ribbed #8785, Normal #3289
Also a really memorable moment was doing a trade for Garden, Monoliths by Zancan and trading one of my Ringers for it. It's definitely one of my favourite pieces that I own.
Spoiler Alert: idontlike.tez is actually Giannis Sourdis (@Greekdx).
Lastly, 2020 was very memorable as I got FVCKRENDER Genesis piece. It was my biggest art purchase at the time, it led me to have a great connection and relationship with Frederic Duquette (FVCKRENDER’s real name)- he’s an amazing human being and extremely talented.
GIF: impression of FVCKRENDER’s REJUVENATE//. Experience the work fully with sound here.
D: Speaking of trades, you want to trade the Ringer by Cherniak for a CryptoPunk? How is that going?
G: That's a sad story (laughs). I found out about Punks in the summer of 2020 when Wrapped Punks became a thing, and they were trading on Rarible, Pransky was flipping them and created this huge hype around Punks. I believe that was a big catalyst for where Punks are today. It would have happened one way or another though, don’t get me wrong. I remember seeing a few Punks and I was instantly in love with the hoodie trait. I wanted to collect a hoodie and started bidding on dead wallets, but I didn't get one and I didn't even collect a floor punk. I started seeing them just growing and growing in value and at some point they were out of my reach. Or at least I wasn't willing to sacrifice that much ETH to get one. I've been trying for the last two years to do a trade. I'm still trying. Hopefully one day I get one.
D: I'll keep my fingers crossed for you.
G: It's a big hole in my collection. To be honest, I wouldn't want to own a Punk to use as a PFP, but to have it in my collection.
D: Absolutely. Do you want to talk about tezos and your alter ego “idontlike.tez”?
G: It was a fresh start and a fun experiment. A few people realised quickly that I was behind the account. The tezos community is great, they're very friendly, they want to help out as much as possible and are very inclusive.
To be honest, I had said a lot of stuff about tezos in the past, to an extent, I still believe some of it. It's not that I've changed my perspective, but what I can say for sure is that the level of art is very, very high and the community is amazing — especially on the generative art side, the quality of work is just superb.
Tezos is definitely a place to be, especially due to being able to collect very qualitative works at affordable price points. It gives you the possibility to collect very nice pieces from big artists, many of which are slowly making the jump to Ethereum. I see tezos as an art blockchain and I think it will be remembered as such - an early art playground.
Iskra Velitchkova, Psychedelic chicken à la mode. View here.
D: I have one last question which is about securing your NFTs. How do you approach that and what measures do you take?
G: I have been on the lookout for the best and most diverse ways to secure my assets. The use of hard wallets, spreading out my collection through various wallets - as well as hard wallets, and storing them somewhere safely. Having backups, not having anything online - or in password managers and stuff like that. I've added as many security layers as possible, encrypted drivers stored in safe places, specific devices to access specific wallets that are only used to do that and nothing else. There's a lot someone can do to be safe and it’s definitely worth it.
- ΤΕΛΟΣ -